Books > Most Wished For > Computers & Technology







Price: $16.79 ($29.99)

(as of 2012-10-06 20:35:50 PST)

You save $13.20 (44%)

Usually ships in 24 hours

Computers & Technology

Rating: 4.5 / 5.0 (38 votes)

Released: 2011-04-14

Buying Choices

55 new from $16.79
22 used from $15.11

(as of 2012-10-06 20:35:50 PST)








100 Things Every Designer Needs to Know About People (Voices That Matter) by Susan Weinschenk

Description

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.

Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:

  • What grabs and holds attention on a page or screen?
  • What makes memories stick?
  • What is more important, peripheral or central vision?
  • How can you predict the types of errors that people will make?
  • What is the limit to someone’s social circle?
  • How do you motivate people to continue on to (the next step?
  • What line length for text is best?
  • Are some fonts better than others?

These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.

Check All Offers Add to Wish List Customer Reviews Trade-In List

Book Details

Author: Susan Weinschenk Publisher: New Riders Binding: Paperback Language: English Pages: 256

Similar Books

Creative Workshop: 80 Challenges to Sharpen Your Design Skills
Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules
Don't Make Me Think: A Common Sense Approach to Web Usability, 2nd Edition
Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Desi..
Universal Principles of Design, Revised and Updated: 125 Ways to Enhance Usability, Influence Percepti..


Comments




Become a fan of THE KINDLE STORE on Facebook for the inside scoop on latest and most exclusive books.